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Wednesday, April 18, 2007

Reebok campaign #2


For Reebok to drape the hall at Boston's South Station with this kind of message, I find demeaning. Especially to all the runners who just completed the Boston Marathon on Monday April 16th.

If you don't push yourself to a challenge, you will not know what you can do.

Once you have pushed yourself to a challenge, then the completion (success or failure) should be acknowledged as an accomplishment.

What do you think?


Another ad is posted here

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Wednesday, March 07, 2007

iPod Ads - Variations on a theme

A series of pictures became posts on four of my blogs in the "variations on a theme" format I try every once in a while. It is a good exercise (no pun intended).

One
Two
Three
Four


Enjoy!

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Wednesday, December 27, 2006

I'll second Seth

Here are the two questions I hope you'll ask yourself:
a. what does the money we make from this effort do to the long-term profitability of our relationship with customers and
b. is this something consumers want? How many calls a day does Verizon get asking for more spam/advertising on their cell phones?

The relentless march of capitalism probably means that this is yet another medium about to go down the tubes in the name of short term profit. I hope not.

How many people need to complain before you draw the line? Tell us where to send a note, and we'll send one!

From Seth's letter to John Harrobin of Verizon and John's efforts to put banner ads on cell phones.

If and when you find out where to send the note Seth, let me know. I'll send one!


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