Here are the two questions I hope you'll ask yourself:
a. what does the money we make from this effort do to the long-term profitability of our relationship with customers and
b. is this something consumers want? How many calls a day does Verizon get asking for more spam/advertising on their cell phones?
The relentless march of capitalism probably means that this is yet another medium about to go down the tubes in the name of short term profit. I hope not.
How many people need to complain before you draw the line? Tell us where to send a note, and we'll send one!
From Seth's letter to John Harrobin of Verizon and John's efforts to put banner ads on cell phones.
If and when you find out where to send the note Seth, let me know. I'll send one!
Labels: ads, cell+phones, Seth+Godin, verizon