Reebok campaign #2

For Reebok to drape the hall at Boston's South Station with this kind of message, I find demeaning. Especially to all the runners who just completed the Boston Marathon on Monday April 16th. If you don't push yourself to a challenge, you will not know what you can do. Once you have pushed yourself to a challenge, then the completion (success or failure) should be acknowledged as an accomplishment. What do you think? Another ad is posted here