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Thursday, October 13, 2005

This American Game

Check out this Nike ad:

Now that the US Men's National Team has advanced to World Cup 2006 being held in Germany, Nike will proceed to plaster the advertising (hype) on how we have made the game our own.

We do have a good team.
They are actually getting competitive on the world stage.

But I cringe at what the marketing effort will do.

We do not need American braggadocio to kindle our opponent's fire.
It will be tough enough as it is.

I prefer to talk softly and let the performance in the game speak for itself.

What do you think?