Cathedral Experience
Steve Griffiths writes at ?IC@TomorrowToday.biz:The layout of these Cathedrals are the same in London, LA, New York and – I guess – everywhere else in the world. All intriguingly designed to create not so much an opportunity to shop but an Experience, an Event, a Religious Moment. Product Marketing - Brand Marketing - at its most ingenious. I won't spoil your reading by revealing the story behind this but suffice to say it is not a real church that inspired this writing. Well not a religious church but a commercial one. Read on and enjoy the good experience. And if you get a chance to visit one, please let me (and Steve) know what you thought about it. It sounds like quite the place. |