In-Depth Content Is Value-Add Content

Jacob Neilsen has posted his latest AlertBox and as usual, it is packed with nuggets of goodness. You have to identify opportunities with a non-linear utility function: where paying customers assign more than 10 times higher value to something that costs 10 times as much to produce. The old open-source manifesto "The Cathedral & the Bazaar" holds much truth: when you're the duke, you can't trade in coffee beans, because the bazaar dealers will always undercut your price. You should build a cathedral, because a thousand tents can't compete with the Notre Dame. Are you building a tent or a cathedral?