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Wednesday, November 14, 2007

Guiness - The Tipping Point

What can 10 million dollars and a community do together?

Make a commercial, of course!



Would the money have been better spent elsewhere? on something more important than beer? There might be something to discuss on that topic.

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Wednesday, June 20, 2007

Beer is best served in the proper glass!

As you may recall, I have been enjoying the brew making at Deja Brew. While I always have a cold frosted mug (or two) in the freezer to serve beer with, I now find out I need a larger supply of glasses and mugs.
Order a craft beer at the Publick House in Brookline, and you'll get your draft in its own brewery-issued glass.

These beers look and taste different, so they are served in distinctive glasses that enhance the unique taste, aroma, and appearance that a brewer labored to produce.

An amber-brown Doppelbock lager would be poured in a slender Pilsner glass, for example; a cloudy yellow-orange Hefeweizen into a bulbous Weizen glass; a red-brown Belgian Quadrupel ale in a rotund chalice.

Publick House owner David Ciccolo is admittedly "obsessed" with beer glasses and uses more than 150 different Belgian glasses alone.

The article in the Boston Globe on Sunday has additional details. Gee, I don't know that we have enough cupboard space?

The Globe today has a cover story on Boston Beer (maker's of Sam Adams) introducing their new beer glass. Photos of the beer glasses can be found here. (free subscription maybe required to read article and view photos).

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Saturday, June 16, 2007

Deja Brew - Friday night brewing

At the end of the work week

Time to brew some beer

Some of the steps in the process
from the grain, ground, cooked (brewed)
stirred; ah, the aroma
drawn, the end

patience

return in two weeks to bottle the results

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Sunday, April 22, 2007

Deja Brew Mosaic


DejaBrew Mosaic
Originally uploaded by
shersteve.

You start with a recipe. One of a hundred or so types of beers. See the beer tree for examples. Gather the ingredients per the recipe. Put them in the kettle. Follow the instructions. If you have any questions, check with one of the brew masters.

2 or 3 weeks later you return to Deja Brew to bottle your results. You wash the bottles. Fill the bottles. Fill the cases.

The next step is easy.

Take the beer home.

Chill and enjoy.

For my additional writing on Deja Brew, check this out

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