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Monday, August 21, 2006

Maybe old news, but still news

Via CraigBlog (Craig Newmark), I hear that there is an organization that earlier this year reported on some 77 local TV stations that had broadcast a news report that had effectively been prepackaged for them by PR on behalf of paying clients (read advertisers).
I think I have heard of this before but here is a listing of the stations and the reports that were aired. Turns out one of the local Boston stations (WHDH-TV, Channel 7) was involved once.
Caveat emptor, let the buyer beware is ever more important these days. 
Be an informed watcher and processor of news.
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