What's the logic?

Where is the logic in this? The generic "people" don't believe what just "anyone" tells them. But they'll believe their friends. I'll buy that.   Seth posted this on Friday: People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves. Note: I reprinted it in full here. It did not make sense to force you to follow the link to read such a short piece. Had it been longer, you would have followed the link.     So if you are a good friend, they'll believe you.   What if you are not?   Doesn't trust and "trustworthiness" come into play somewhere?   I'd like to believe it does. Of course, trust takes time to build. And seconds to lose!   What do you think?     Technorati Tags : seth+godin, belief, trust, friends Powered By Qumana