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Thursday, May 26, 2005

Andrew Taylor on "What gets made, what gets seen"

Andrew has a nice posting linking to others and summarizing with:
It's the cultural version of a struggle and juggle that's happening in every communications industry these days...from television news to publishing to newspapers to weblogs. As the means of production get cheaper and better, and the distribution pipe gets larger, expect to see more identity crises among the old guard of what's good.

The old guard looking to maintain status quo, the new guard battering down the walls to create a new playing field.

The lesson in this?

Talk with your customers.
Engage them.
Find out what matters to them.

It may just be the new playing field that they want
but have not be able to express,
that when prompted during a conversation,
they reveal their real desires.

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