One thing to consider, however: the theory put forth in Freakonomics examined why crime had fallen all over the country, not just in New York, and one of the many arguments against “broken windows” as a major cause was the fact that such innovative policing wasn’t being practiced elsewhere—and yet crime was falling in those places as well. Fair enough. But that still doesn't solve the puzzle that is New York City—which is the problem I set out to try and solve in the Tipping Point. Read the full posting here: Who is Kevin McCormick and why is he a better marketer than you? Well, he's an ordinary guy (a consumer, if you will) who has realized an extraordinary accomplishment in the form of a website called dresskevin, with a succint and simple tagline, "I didn't know what to wear, so I made a website." Indeed. A Website that has been featured on CNN, Good Morning America and CBS's Early Show! In today’s hyper-individualistic world we often behave as if collaboration with others is a nice ideal but not absolutely essential. We believe that as highly equipped and capable modern individuals we can get most of what we need done by ourselves - alone if we need to. Read the full posting here. |
