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Wednesday, June 28, 2006

Tom Asacker on Attention

Tom Asacker writes:

... If you want people to pay attention to your communication, you must tune into their frequency. Their current situation. Their anxieties, desires and fears. Establish an emotional bond based on your audience's feeling of finally having been understood by someone. Because if people feel that you are genuinely interested in them, they’ll be much more likely to open up and interact with you, and give you the information that you need.

Read Tom's full post here!

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